STRATEGIC COUNSEL & POSITIONING
- Communications planning, media training and market positioning strategies for product launch planning and execution, storytelling, media engagement, and ongoing influence and awareness across paid, earned, and owned channels.
- Prioritizing and proactively addressing market-pervasive trends and reputation issues that can affect organizational success, and keep companies focused on high-priority challenges and opportunities.
EXECUTIVE VISIBILITY & THOUGHT LEADERSHIP
- Full spectrum executive communications programs including speech writing, coaching, and topic development to find and express an executive’s authentic, powerful branded voice.
- Thought leadership programs for deployment of executives as spokespeople at industry events, seminars, and tradeshows.
MESSAGE & STORY AMPLIFICATION
- Message and brand development to build a dynamic, unified voice that amplifies technologies, products, and business models to captivate existing and potential customers, and impart a memorable impression.
- Master narrative development for employee engagement, internal communications, financial and stakeholder mapping, and corporate social responsibility and cause-related campaigns.
- Diversification of vertical market communications through outreach to specific industries with targeted messages.
MEDIA & ANALYST RELATIONS
- Communication programs that leverage our extensive media, analyst, and influencer relationships to drive recognition, relevance and syndication through online and offline media coverage.
- Identification and execution for product reviews and awards submissions, including customer participation, success stories, and reviewer guides for competitive and standalone product evaluations and awards.
- Creation of convincing and engaged customer references to build on-the-record credibility and trust.
INNOVATION & CORPORATE SOCIAL RESPONSIBILITY
- Overall program assessment and insight, and new program development and deployment that links CSR strategies with corporate priorities to reach business goals.
- Public policy media relations, Internet advocacy and campaign management for conveying compelling stories on behalf of corporate clients in collaboration with trade associations and advocacy groups.
- Cause campaign development and promotion including master narratives, brand strategy, and activation across social media, PR and marketing channels.
REPUTATION MANAGEMENT & RAPID RESPONSE
- Issues management for efficient containment and diffusion, including sponsored conversations and word-of-mouth marketing for building sustainable relationships and loyalty.
- Crisis planning, rapid response, and perceptual audits and analysis of corporate and executive visibility among key influencers.