MobiTV

Defining “Mobified” Entertainment

Academy of TelevisionA provider of end-to-end mobile media solutions, MobiTV-powered services are available from America’s top mobile operators. Live and full-episode on-demand programming covering more than 40 television channels is offered for streaming or download on mobile devices and other Internet-enabled consumer platforms. With the goal of cementing MobiTV’s reputation in the mobile and broadband video segment, The Faction Agency was responsible for tailoring a clear brand narrative, building unaided awareness through the nation’s top news and trade outlets, and preparation of corporate spokespeople.

STRATEGIC THINKING

We carefully orchestrated an approach that would demonstrate MobiTV’s innovation and declare a leadership position in the mobile entertainment space. Our activities hinged upon putting the service into the hands of influencers to generate high-profile visibility about the “mobified” experience, engender future-focused interest, and drive tangible new business opportunities for the company.

MEASURE OF INFLUENCE

Our program produced a deluge of attention and awards including the television industry’s highest honor, The Emmy® Award for Technical Achievement. In addition the company was listed among the OnHollywood Top 100, the Fierce Wireless Fierce 15, Fast Company’s Fast 50, and Red Herring’s 100 Hottest Private Companies. Our work also garnered accolades for MobiTV including Cable & Satellite Product of the Year, Mobile Entertainment’s Best Video & TV Services Provider Award, and Frost & Sullivan’s Product Innovation of the Year Award.