Influence in Action

Navigate the case studies below to learn more about our relentless pursuit of results.

Cenoplex
Fandor
Simplee

Positioning is King

We laid the foundation for Cenoplex’s market position, and crafted the credibility footprint it needed to capture the interest of mobile providers.

Indie Films Premier Online to Rave Reviews

When their brand wasn’t achieving the recognition it deserved and needed a campaign to win the hearts and minds of indie-film lovers, Fandor came to us.

A New Reality for Personal Healthcare

A comprehensive Mint-like portal for managing healthcare spending, Simplee enlisted us to launch the service and showcase how it makes life easier.

MobiTV
Rocket Fuel
IGE

Defining “Mobified” Entertainment

MobiTV’s reputation in mobile and broadband video was cemented with a new brand narrative reinforced by unaided awareness via the nation’s top news outlets.

Beating the Drum of Digital Advertising

Rocket Fuel sought to burnish their credentials as the indisputable rising star of the burgeoning digital-advertising market.

Yield of Dreams

Legitimizing the real-money trade of virtual currency and controversial corporate executives amid a hostile public presented a global challenge.

Mixx
Ingk
Yahoo

Building a Social-News Movement

The Mixx launch created a cult-following and exploited a general dissatisfaction with Digg to build a new social-news movement.

Unleashing the Long-Tail of Private Equity

Ingk Labs engaged The Faction Agency to design a communications strategy that would highlight the importance of its game-changing “IP Rescue” model.

Gamers Plug In With Yahoo!

Yahoo’s challenge was one of perception. Gamers did not view it as a destination for the exclusive content and experiences they desired.